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 * Objectives**

To inform the public regarding the negative impact of cellular phones on social behavior.


 * Goals**


 * We are trying to bring about change in a technology dependent society whose identity is being lost through digital representations.
 * Gather and rally as many supporters in favor of our campaign.


 * Audience**

We are targeting our message to individuals who rely heavily on technology as there main means of communication.


 * Key Message**


 * Our message is that society is becoming overly reliant on cell phones as a means for communication, and could diminish the need for face to face interaction.
 * ‘Face to face’ interaction is devalued through the use of cell phones, and thus, we are becoming a society caught in a virtual matrix where lives are controlled by digital devices which replace our identities.


 * Strategy**

To raise awareness that cellular phones have a negative impact on a person social life. This will be achieved by creating posters located in all socially busy areas, commercials in most of the popular magazines and also a website may be created to demonstrate all the negative impacts.


 * Tactics**


 * Through the use of popular culture we will attempt to create a magazine solely targeted to cell phone use in a attempt to arise awareness regarding its negative impact on society.
 * Research, powerful images and blogs will be presented in the magazine to establish the issue on hand and a future as a result of continuous use.
 * YouTube videos, blogs, and Facebook groups to target, reach, and inform more users.


 * Measurement**


 * Statistics Canada will be used to gather statistics and information regarding current cellphone use.
 * Surveys will be conducted, and questionnaires will be utilized to assess and understand the behavior and opinions of various types of cell phone users.
 * To measure progress acheived by our objective, and the amount of awareness we have managed to create, we will examine how many users support our movement and concern. Looking at the amount of users how oppose our campaign will also be an essential variable to consider in measuring progress.